Tracking and API docs for performance partners

How tracking works on LeadsRefer

Every approved affiliate gets a tracking link for each offer they are approved on, and for pay-per-call offers a tracking number of their own. Clicks and calls are recorded against that link or number, so each one is credited to the right affiliate without relying on cookies or on a particular website. Adding a SubID to a link shows which source produced a result in the affiliate’s reports.

Conversions are recorded in one of three ways. A qualified call is recorded by the call platform itself. An advertiser can confirm a lead or a sale with the server-to-server postback. A pixel on a thank-you page records a conversion in the visitor’s browser. The three reference pages above cover each of these in detail.

New to the model? The guides explain it in plain English: what pay per call is, how to start as an affiliate and how advertisers buy calls. Payment terms and the minimum payout are on the network profile.